What was the sales price you were quoted? We purchased our Era 70X 2015 in Nov 2014 but didn't take delivery until Feb of this yr as it was ordered with color we wanted, and we got ours mid 80s after a lot of heavy bargaining, going to many different dealers, etc. If u are looking at a 2016 4x4 the upgrade from the Hershey show is 8K for the 4x4 option.