Class B Market Share, Sales and Shipments

[Marley]

Originally Posted by markopolo

October 2016 Class B Shipment stats have been published on RVIA's site: The Recreation Vehicle Industry Association: RVIA Main Site Home

Shipments were up 13.5% compared to last October.

Attachment 3760

Shipments are up 24% YTD

I'm not sure if the year end total will make it to 4,000 units but it's still a great year.

Are the Class B numbers real Class B's (not including B+)..?

[BBQ]

.

I still don't understand -- where do all the Class A go?

[bobojay]

Originally Posted by Marley

Are the Class B numbers real Class B's (not including B+)..?

I've asked the same question many times concerning the Thor numbers. I don't believe they sell as many pure B's as they claim, but Marco says they are genuine numbers according to his source.

The class A's are on a completely different list....

[markopolo]

In 2013, the emailed response I received from Statistical Surveys Inc. was:

At this point we only count Airstreams in the Class B report for Thor. That obviously could change as products change.

Basically, I think they do their best to make their reports as accurate as they possibly can.

My assumption is that B plus units would be included in the Class C totals. SSI's September report indicated that Thor is the leader in that category followed by Forest River.

[markopolo]

October 2016 Class B Sales stats have been posted on RV Business: SSI: Class B Sales Tumble in October, Down 16% | RV Business

Sales were down 16% compared to last October.

Class B motorhome sales registrations tumbled in October, down 16%, while the segment showed a 10.4% gain year-to-date.

Here's the Class B market share breakdown:

August 2016
Winnebago Industries Inc. 35.2% market share.
Erwin Hymer Group North America 28.7% market share.
Thor Industries Inc. 19.9% market share.
Pleasure-Way 10.3%

September 2016
Winnebago Industries Inc. 34.7% market share.
Erwin Hymer Group North America 28.8% market share.
Thor Industries Inc. 20% market share.
Pleasure-Way 10%

October 2016
Winnebago Industries Inc. 34.7% market share.
Erwin Hymer Group North America 28.7% market share.
Thor Industries Inc. 19.7% market share.
Pleasure-Way 9.8%

Steady market share numbers again in this report.

[Marley]

Originally Posted by markopolo

October 2016 Class B Sales stats have been posted on RV Business: SSI: Class B Sales Tumble in October, Down 16% | RV Business

Sales were down 16% compared to last October.



Here's the Class B market share breakdown:

August 2016
Winnebago Industries Inc. 35.2% market share.
Erwin Hymer Group North America 28.7% market share.
Thor Industries Inc. 19.9% market share.
Pleasure-Way 10.3%

September 2016
Winnebago Industries Inc. 34.7% market share.
Erwin Hymer Group North America 28.8% market share.
Thor Industries Inc. 20% market share.
Pleasure-Way 10%

October 2016
Winnebago Industries Inc. 34.7% market share.
Erwin Hymer Group North America 28.7% market share.
Thor Industries Inc. 19.7% market share.
Pleasure-Way 9.8%

Steady market share numbers again in this report.

Still up over 10% YTD. Was last October a strong month?

[Marley]

Sales of used B's seems robust. Maybe 'folks' waiting for new tech (solar, heating, battery) to make it into the middle and lower market pricing for this part of the market.

[markopolo]

November 2016 Class B Shipment stats have been published on RVIA's site: The Recreation Vehicle Industry Association: RVIA Main Site Home

Shipments were down 0.7% compared to last November.

Nov 2016 Class B Shipments.JPG

Shipments are still up 21.6% YTD

There's still a chance to make it to 4,000 units for the year. It has been a great year for this segment of the RV market.

[markopolo]

November 2016 Class B Sales stats have been posted on RV Business: SSI: ‘B’ Sales Rise 22.6% in Nov.; Up 12.4% YTD | RV Business

Sales were up 22.6% compared to last November.

Class B motorhome sales registrations soared 22.6% in November while the segment showed a 12.4% gain year-to-date.

Here's the Class B market share breakdown:

September 2016
Winnebago Industries Inc. 34.7% market share.
Erwin Hymer Group North America 28.8% market share.
Thor Industries Inc. 20% market share.
Pleasure-Way 10%

October 2016
Winnebago Industries Inc. 34.7% market share.
Erwin Hymer Group North America 28.7% market share.
Thor Industries Inc. 19.7% market share.
Pleasure-Way 9.8%

November 2016
Winnebago Industries Inc. 33.9% market share.
Erwin Hymer Group North America 28.7% market share.
Thor Industries Inc. 20% market share.
Pleasure-Way 10.2%

Again, steady market share numbers in this report.

[wincrasher]

Interesting that the very little movement there is in Thor & PW looks like it came out of WGO.

But that probably isn't the case. There is a little over 7% not represented in these shares. My guess is Coachmen is making inroads with their value offerings, and that is coming out of WGO.

[BBQ]

.

I don't know if it is just me,
every other person I spoke to wants to get a ClassB when they retire
(which is real soon now).

[markopolo]

Great Class B shipment numbers for December pushed the totals for 2016 to 4,087!

RVIA: ’16 Shipments Top 430K, Best in 40 Years | RV Business

[Marley]

I always watch to see your post on sales. Wow that is one long come back story...

[BBQ]

Originally Posted by markopolo

Great Class B shipment numbers for December pushed the totals for 2016 to

4,087!

Wow

[gregmchugh]

Has Erwin Hymer Group NA overtaken Winnebago in the Class B sales in the last quarter of 2016?

Hymer: An Emerging Factor in B-Van Market | RV Business

[markopolo]

Good question Greg.

Here are the December / year end totals:

December 2016 Class B Sales stats have been posted on RV Business: SSI: Class B Sales Roll to 13.1% Gain for 2016 | RV Business

Sales were up 7.1% compared to last December.

Quote:

Class B motorhome sales registrations rose 7.1% in December while the segment showed a 13.1% gain for 2016.

Here's the Class B market share breakdown:

October 2016
Winnebago Industries Inc. 34.7% market share.
Erwin Hymer Group North America 28.7% market share.
Thor Industries Inc. 19.7% market share.
Pleasure-Way 9.8%

November 2016
Winnebago Industries Inc. 33.9% market share.
Erwin Hymer Group North America 28.7% market share.
Thor Industries Inc. 20% market share.
Pleasure-Way 10.2%

December 2016
Winnebago Industries Inc. 33.4% market share.
Erwin Hymer Group North America 28.9% market share.
Thor Industries Inc. 20.1% market share.
Pleasure-Way 10.1%

Steady numbers once again in that report.

[gregmchugh]

Interesting, Erwin Hymer uses SSI data to show they were ahead of Winnebago. Different types of data??

[markopolo]

January 2017 sales stats will be interesting!

[Scottbaldassari]

Originally Posted by gregmchugh

Has Erwin Hymer Group NA overtaken Winnebago in the Class B sales in the last quarter of 2016?

From the article:
"In fact, EHGNA was the top Class B motorhome retailer in the last quarter of 2016, reports Mike Snell, vice president of sales and service for the Kitchener, Ontario-based firm."...
...”We’re reclaiming what Roadtrek was in the past,” said Snell"
..."While EHGNA was the nation’s leading Class B retailer during the October-December quarter for having sold 245 units, a 17% increase over 2015’s last quarter, Winnebago Industries Inc. was 2016’s overall leader in Class B motorhomes"...

Well... I read these numbers (in the post above) a little differently I guess...
But what do I know?
Maybe someone could explain it to me....
Possibly one number is units "sold" and the other is units "delivered"?

While you're at it, explain while some of Roadtreks literature NEVER stopped claiming to be #1 in Class B Sales....

[avanti]

"Top," "leading," and "#1" are in the eyes of the beholder. They never claimed "top selling".