April 2016 Class B Sales stats have been posted on RV Business:
SSI: April Class B Sales Soar 23%; Up 8% YTD | RV Business
Sales were up 22.9% compared to last April! That's really interesting because both C's & A's were down -
SSI: Motorhome Sales Retreat 5.6% During April | RV Business - Class C sales had been doing well previously.
Here's the Class B market share breakdown:
February 2016
Winnebago Industries Inc. 33.2% market share.
Roadtrek Motorhomes Inc. 29.9% market share.
Thor Industries Inc. 23% market share.
Pleasure-Way 11.9%
March 2016
Winnebago Industries Inc. 34.3% market share.
Roadtrek Motorhomes Inc. 31.5% market share.
Thor Industries Inc. 20.3% market share.
Pleasure-Way 10.1%
April 2016
Winnebago Industries Inc. 36.3% market share.
Roadtrek Motorhomes Inc. 29.4% market share.
Thor Industries Inc. 18.6% market share.
Pleasure-Way 11.2%
Winnebago has held the top spot for more than a year now according to those published reports. The almost 7% lead is quite an accomplishment. The 23% down to 20.3% down to 18.6% for Thor surprises me. Those Airstream units are in the top end of prices whenever I look on RV trader. To me, the top end seems crowded with lots of units asking for more than $100,000. Meanwhile, Winnebago, with more affordable Class B's, has come in first for the last 13 months according to the reports.
Now that Hymer owns Roadtrek it will be interesting to see what efforts they make if they desire to get the brand back to number 1.