Airstream Interstate Top Selling Class B in the U.S.

[markopolo]

March 13, 2015
Jackson Center, OH

Airstream announced today the brand’s popular Interstate is the #1 selling Type B diesel motorhome in the U.S. for the third year in a row, according to Statistical Surveys Inc. Brand Market Share Report, which details total sales of diesel and gas class B models. In 2014, Airstream Interstate unit sales increased 30.2 percent over 2013 – nearly 8 percent higher than the overall B Van segment growth which was up 22.8 percent year over year. The Interstate now has 33.7 percent market share of the diesel class B segment.

“The momentum we have seen over the past three years is incredible,” said Airstream CEO and President Bob Wheeler. “The collaboration between Mercedes-Benz and Airstream combines the best of two iconic and luxurious brands.”

The Airstream Interstate motorhome continues the tradition of extraordinary design and handcrafted quality that has made Airstream the leader in luxury RVs for 83 years. It serves as a fuel-efficient, luxurious and safe way for travelers to explore the open road and includes nearly 50 “Best in Class” features, enhancements and a renewed commitment to safety and refined luxury. The Interstate has a starting MSRP of $149,031.

“Interstate continues to lead sales for all Mercedes-Benz Sprinter-based platform models in the class B diesel space,” said Justin Humphreys, VP of Sales for Airstream. “In fact, when looking at the market scope data from Stat Surveys, our Interstate van sold 76 percent more than the top class B gas model. Considering our premium position, this success is extraordinary and is a testament to both industry-leading luxury features combined with the industry’s best dealers.”

Airstream had a record-setting 2014, making it the best-selling year in the company’s 83-year history, and the third year of record sales in a row. The demand for Airstream’s design-driven products led to the company’s largest backlog in more than 30 years and plant expansions for both its van and travel trailer production facilities.

For more information on the Airstream Interstate visit: www.Airstream.com.

[booster]

I find that pretty surprising, as we rarely see them, they are very spendy, and at the Minneapolis show they didn't have 5% size of folks looking at them compared to the Roadtrek and Winnebago areas. Obviously somebody (lots of somebodies more like it) are buying them.

[avanti]

My guess is that the Airstream brand gives them a huge advantage among first-time RV purchasers. I know when we bought our first B-van, we never considered any other brand. Second time around was a whole different ballgame. I would love to see statistics broken down by first-time vs repeat buyers.

[bobojay]

We just got back from a 4k mile trip down into southern Florida & Georgia then home. After 8 years of being in the class B fold, we saw our first 2 Airstreams on this trip, (other than sitting on a dealer lot). Both looked brand new....