I have been reading up on the Ekko and it is starting to grow on me. In my opinion, similar to the Revel, WGO is building it not to compete with typical class B's or Leisure Travel Van C's, but with the Overland Expedition truck market. The Ekko is basically a less expensive starting point to a GXV Turtle $350K (or their bigger trucks $500K+), or an Earthcruiser ($450K+) or Earthroamer ($500-700K+). Think of it as a good starting point for someone that might buy a Ford chassis and box from Total Composites to build out the interior, but don't have the time or skills to DIY. They are targeting the off the grid adventure customer.
If you think of this customer the Ekko makes a lot of sense:
- Fiberglass insulated panel construction
- 4 season capable with heated garage, indoor plumbing and tanks
- Lithium batteries
- 2nd alternator
- No generator option
- Alucab Fox Wing awning - Alucab makes expo equipment in S. Africa.
- Nice solar setup
- Large garage for bikes and gear. Already equipped with lights, heat, AC plug and L-track from the factory
- All wheel drive but not 4x4 and dual tires on the rear could be an issue. Wonder if you can super singles for a Transit...
Similar to what people have done with Revels they add mods for storage, bumpers, lifts and other items to go deeper offroad. I would imagine a lot of Ekko customers would do the same (2.5" lift, Fox shocks, light bar, etc.). The interior seat fabrics may not matter as much because they will buy fabric seat covers that can get dirty and be cleaned, etc.
Compared to the more expensive GXV, Earthcruiser, Earthroamer offerings the Ekko provides a lot value. Not only cheaper but can get one in 6-7 weeks (once they are at factory volumes), load it up and head to Baja or ship RORO to Argentina. Very different use case and customer than someone who would buy a traditional WGO product.
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