Interesting article from The Sacramento Bee:
http://www.sacbee.com/396/v-print/story/127881.html
"Reserve America is the New York City-based company that handles online and telephone reservations for California state campgrounds, federal agencies and park systems in another 14 states.
The opening day for California state parks this year marked the largest single-day volume since the company accepted its first reservation in 1997, said John McDonald, a spokesman."