11-22-2012, 10:06 PM
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#1
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Platinum Member
Join Date: Oct 2006
Location: New Brunswick, Canada
Posts: 8,828
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Airstream Launches Interstate Model in Canada
Quote:
JACKSON CENTER, Ohio -– Airstream announced that its popular Interstate Class B motorhome model will be available in Canada beginning in Spring 2013. The Airstream Interstate, built on the Mercedes-Benz Sprinter chassis, claimed the spot of number one selling B-van model in the US for 2011 and through September 2012 according to Statistical Surveys Inc.
The Interstate boasts over 50 best in class features that distinguish it from its competitors. As a result, the Interstate has experienced tremendous growth in the US market, commanding 17 percent market share through September 2012. Interstate sales are up 72 percent year over year in the United States, leading Airstream to discuss opportunities for expansion in Canada.
“The Interstate offers a unique blend of luxury, design and performance that we are confident will do well in the Canadian marketplace,” said Airstream President and CEO Bob Wheeler. “We see tremendous possibility in this region and look forward to a very active spring, when our Canadian customers can hit the open road in the Interstate for the first time.”
Airstream plans to meet with potential Canadian dealers at the 50th annual National RV Trade Show in Louisville, Ky, November 27-29. At the show, the company will also debut a new nine-seat option for the Interstate, at the request of many dealers.
“As a result of our success in the United States, we have had several inquiries from both dealer and retail customers from Canada,” said Airstream General Manager Tim Garner. “We believe the combination of best in class product with progressive dealer programs will drive similar success in Canada and we look forward to discussing these opportunities with Canadian dealers in Louisville.”
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